⚙️ FRACTIONAL OUTBOUND BUILDER FOR CROSSBEAM CUSTOMERS
🥶 Cold Leads Don’t Convert.
🔥 Ecosystem Leads Do.
I design warm outbound systems that turn partner overlaps into pipeline. Using tools like Crossbeam, Clay, and Others, I surface your partners Customers, Open Opportunities and help your sales team convert them into highly qualified meetings.
Playbooks Featured In:
💡 THE PROBLEM
Why Traditional Outbound Fails MSPs & Partner-led Companies
Most MSPs & Partner-led companies try to grow through referrals or cold lists. Referrals are inconsistent. Cold lists are inefficient and leave you chasing people who aren’t ready — or simply don’t care.
The result?
➡️ Low reply rates
➡️ Burned-out reps
➡️ Unpredictable pipeline
➡️ Slow growth that depends on luck or timing
But worst of all?
You’re invisible to companies who already trust your partners.
🔄 THE SHIFT
There's a Better Way to Build Pipeline
It's called Ecosystem-led Outbound.
Your target accounts are already inside your ecosystem — overlapping with your partners, using the same tools, and trusting brands you implement every day.
Most outbound strategies ignore that.
Ecosystem-led outbound activates it.
You’re not guessing anymore. You’re working with context, timing, and trust — already built into every account you target.
This is outbound that starts warm — because it starts with Crossbeam partner data.
⚙️ THE SYSTEM
How it Works
Segment & Prioritize
I score accounts and put them into buckets based on tech stack, partner overlaps and opportunity type. This way your outreach starts smart, not scattered.
Launch Warm Sequences
You’ll run signal-based messaging to highly targeted lists that mentions real context leading to better conversations and more meetings.
Build a Signal-Based Pipeline
Map overlaps, enrich accounts, and launch sequences your reps actually want to use.
📈 THE RESULTS
Outbound That Delivers — by the Numbers
I don’t just talk about systems, I build them and help you execute. Here’s what ecosystem-led outbound looks like when executed right.
☎️ 14.5%
Connect-to-meeting conversion rate
💰 $100k+
Average contract value (up from $15K)
🔁 16x
Qualified meetings booked per month with 2 BDRs
🎯 4.2x
Pipeline Growth in 12 Months
🤟🏼 FIT CHECK
Who This Is For
This is for partner-led teams who are tired of cold lists and guessing games.
If you're building pipeline manually and wish your tools actually worked together — you're in the right place.
✅ You’re a great fit if…
➡️ You lead Sales, RevOps, or Partnerships at an MSP or Partner-led org
➡️ You’ve got tools like Crossbeam, Clay, or Outreach (or plan to)
➡️ You want to build a system, not just send sequences
➡️ You’re tired of chasing cold accounts or waiting on referrals
➡️ You’re ready to build a repeatable, signal-based pipeline
🚫 You’re probably not ready if…
➡️ You’re looking for a mass outbound agency
➡️ You don’t have any GTM tools or CRM in place and are not willing to invest in the necessary people and tools for this system
➡️ You’re looking for someone full time
➡️ You’re not ready to collaborate or experiment
📺 FEAUTURED IN
Case Studies, Webinars & Industry Reports
Crossbeam Case Study
How Enrique built a repeatable, partner-powered outbound engine from scratch — now featured as a success story by Crossbeam.
Clay+Crossbeam Webinar
Live breakdown of the tech stack and outbound process, showing how Clay and Crossbeam work together to build warm outreach systems.
Partner Playbooks 2025
Enrique introduces the concept of ecosystem-led outbound, data operations and segmentation at The 2025 Partner Playbooks
Pavilion: Future of Revenue
Named in Pavilion’s report on the future of GTM. Enrique’s ecosystem-led framework is featured as a leading outbound model. Page 17.
🧾 THE PROOF
READ WHAT OTHERS SAY ABOUT ME
I am so constantly impressed by Enrique's intelligence, ambition, creativity, and humility. Since meeting him as a Crossbeam power user, he's become an important voice in the conversation about how Ecosystem-Led Growth and modern sales strategies intersect. I would recommend that anyone who wants to modernize their selling practices and tap into their ecosystem for scale pay close attention to what Enrique has to say.
Bob Moore
Co-Founder and CEO at Crossbeam.
Author of Ecosystem-Led Growth
💼 THE OFFER
Work with Me
I help partner-led companies build and scale outbound engines powered by Crossbeam partner data.
Whether you're just starting to explore Crossbeam or already sitting on warm overlaps there are two ways we can work together:
Ecosystem Strategy Advisor
Price: $3,000/month (3-month minimum)
I review your stack, troubleshoot gaps, and help you build an ecosystem-led outbound playbook—no tool logins required.
⭐ Buyer’s Journey & Stage Mapping
⭐ Partner ICP & Overlap Mapping
⭐ Data-Visibility Audit (Crossbeam, Clay, CRM)
⭐ GTM & Tech Stack Recommendations
⭐ Signal-Trigger Playbook
⭐ BizDev & Sales Enablement Collateral
⭐ Loom Library & SOPs
⭐ Roadmap & Weekly Strategy Check-ins
⭐ On-Demand Support (Slack)
Fractional Outbound Operator | GTME & Data Ops
Price: $6,000/month (12-month minimum)
I build and run your partner-powered pipeline engine end-to-end—automation, data ops, sequences, reporting, everything.
⭐ Everything in the Advisor Package, plus:
⭐ Tech Stack Integration & Administration
⭐ Automated Enrichment & Scoring
⭐ Sequence Orchestration & Live Optimization
⭐ Dashboards & Reporting
⭐ “Warm Pipeline” Signal Engine
⭐ Co-Sell Playbooks for Partner AEs
⭐ Quarterly ROI Review & Growth Audit
⭐ Data Research Assistant (Recommended: +$1,500/month)
⭐ Roadmap & Weekly Ops Syncs
⭐ On-Demand Support (Slack)
Turn Partner Data Into Pipeline
No spam. No guessing. Just meetings.
